Festival of Motoring postponed to 26-28 August 2022

Festival of Motoring postponed to 26-28 August 2022

“Given the latest surge in Covid-19 cases and the worsening of the third wave, Messe Frankfurt South Africa has decided to postpone the 2021 Festival of Motoring,” says Managing Director, Joshua Low.

“The safety of our exhibitors, attendees and staff is of the outmost concern for us.  We believe this to be in the best interest of the industry and the event,” says Low. “We understand the significant impact of Covid-19 on the industry, but we are excited about the next event; with new feature areas, an additional focus on B2B and other initiatives to ensure that it will be the best one yet,” he adds.

The 5th edition of the event will take place at the Kyalami Grand Prix Circuit, from the 26-28 August 2022.

“FoM will provide the ideal platform for the industry to relaunch and engage with consumers in an experiential format.  We have received overwhelmingly positive feedback from sponsors, exhibitors and OEMs in support of this decision, with a great deal of interest in participating at the event in 2022.  We worked hard to develop customised areas for participating manufacturers, streamlined the content by adding an all-new Speed Challenge. In addition, the event will provide culinary experiences with Celebrity Chef Reuben Riffel and a range of family friendly activities. A new and improved marketing campaign will ensure all participants derive greater value from the event,” says Show Director, Judy Maharaj.

The Festival prides itself on the experiential platform it provides, bringing all facets of the automotive industry together.

“The crisis has taught us that collaborative efforts are needed for progress and success after the past two years. Serving the needs of all our stakeholders is a priority, especially during these challenging times. The team is committed to ensuring the show takes place in a safe and controlled environment,” she adds.

“It’s been nearly two years since the last Festival of Motoring showdown and I am so excited to get back on the track to test the latest vehicle models and engage with all the motoring enthusiasts at the Kyalami Grand Prix Circuit,” says Jacob Moshokoa.  “I understand the importance of having a safe event and I know that the Messe Frankfurt team have big plans for next year August. Patiently waiting to Jump In!” He added.

“We know how much the Festival of Motoring community enjoys coming together for a motoring extravaganza each year. We guarantee fans of the event that they will get to touch, feel and smell the Festival of Motoring experiences again,” concludes Maharaj.

For any show queries, please contact Show Director, Judy Maharaj on judy.maharaj@za.messefrankfurt.com

For media related queries, please contact Senior Marketing Manager, Priyanka Lutchman on priyanka.lutchman@za.messefrankfurt.com

 

Background information on Messe Frankfurt

The Messe Frankfurt Group is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. The Group employs approximately 2,450 people at its headquarters in Frankfurt am Main and in 29 subsidiaries around the world. The company generated annual sales of approximately €257 million in 2020 after having recorded sales of €736 million the previous year. Even in difficult times caused by the coronavirus pandemic, we are globally networked with our industry sectors. We have close ties with our industry sectors and serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. One of the Group’s key USPs is its closely knit global sales network, which extends throughout the world. Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. We are expanding our digital expertise with new business models. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services. Headquartered in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).

 

For more information, please visit our website at: www.messefrankfurt.com

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