Performance and passion unite as The Festival of Motoring returns
This August the Festival of Motoring returns to the delight of the motoring public who have been waiting patiently to get into the driving seat of their favourite cars and experience the thrill and excitement that the event provides.
The event takes place at the Kyalami Grand Prix Circuit from 26-28 August 2022 and will continue to deliver on its mandate as the largest industry-supported motor show in Africa, to unite the automotive community by bringing together key industry players, motoring enthusiasts, and consumers shopping for a new ride.
“This year will mark five editions of evolution of the Festival of Motoring, which will focus on the innovation and product offerings that the South African motor industry has to offer. We have added extensively to the wide range of experiences that will be available to visitors” commented Michael Dehn, Managing Director of Messe Frankfurt South Africa, the event organiser.
With 50 pit doors available, there has been enthusiastic support from vehicle manufacturers and importers, with more than 20 automotive brands, including Alfa Romeo, Abarth, Citroen, Fiat, Jeep, Mercedes-Benz, Mopar, Opel, Peugeot and Toyota who will be showcasing their brands and latest models. In addition, over 150 exhibitors will display automotive products and services and lifestyle, outdoor, and customised vehicle offerings to service the need of the visitor.
The Festival of Motoring provides exhilarating experiential platforms for exhibitors and visitors, including the opportunity to drive or be driven in the latest models including EVs and commercial vehicles around the iconic Kyalami Grand Prix Circuit, the self-handling track, or the dedicated Dunlop Grandtrek 4×4 off-road course. “These experiences are core to the Festival of Motoring’s success as they provide a unique way for the consumer to see, touch and feel various and favourite brands on one platform.” added Judy Maharaj, the event Show Director.
The Speed Challenge is an exciting new racing element that will see a few racing legends of South African motorsport driving a variety of cars, including single-seaters, in a race against the clock. In addition, the Sunbet ZX10 Masters Cup will hold an official round at the event, ensuring the motorbike fraternity’s needs are also met. Other entertainment on offer will include drifting and rally driving demonstrations, family fun including a dedicated kids’ play area, junior karting circuit, a gaming zone, and DJ sessions.
General access tickets will cost R250 for an adult, R50 for children aged 3-12. Exclusive hospitality packages are also available at the Premium Club Suite, which includes among others a culinary experience with celebrity chef Reuben Riffle, reserved parking, and a luxury supercar hot lap session.
“The 2022 Festival of Motoring will provide 3 days of motoring sights and sounds for the car enthusiast. It will be a celebration, with fun times to be shared for all members of the family. We will feed a passion, provide exhilarating experiences and education with activities, activations, and spectacular displays and exhibits,” concluded Maharaj.
For any show queries, please contact Show Director, Judy Maharaj on email@example.com
For media related queries, please contact Marketing Manager, Zinhle Dlamini on firstname.lastname@example.org
Background information on Messe Frankfurt
The Messe Frankfurt Group is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. The Group employs approximately 2,450 people at its headquarters in Frankfurt am Main and in 29 subsidiaries around the world. The company generated annual sales of approximately €257 million in 2020 after having recorded sales of €736 million the previous year. Even in difficult times caused by the coronavirus pandemic, we are globally networked with our industry sectors. We have close ties with our industry sectors and serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. One of the Group’s key USPs is its closely knit global sales network, which extends throughout the world. Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. We are expanding our digital expertise with new business models. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services. Headquartered in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).
For more information, please visit our website at: www.messefrankfurt.com